How Artificial Intelligence is Changing Digital Marketing Industry?

 

The world of digital marketing is constantly changing. Everyday day new and exciting innovation is coming that helps the marketers take the digital marketing world to the next level. The most beneficial and exciting technology needs to include the emergence of Artificial Intelligence. Artificial Intelligence has already started making its mark in digital marketing and also the advancement in AI mainly focuses on the development of intelligent tools and changing the digital marketing world. In this article, we are going to discuss the use of AI in digital marketing. Digital marketing includes various fields such as Search Engine Optimization, Social Media Optimization, Pay Per Click, etc. Organizations use digital channels such as social media, emails, search engines to attach with the end-users.

As we are looking forward to 2021, here is the list of some of the biggest AI-related digital marketing trends:

• AI has included email marketing, many organizations started using chatbots for user interaction.
• Businesses are enhancing their SEO and content marketing strategies for voice search.
• Big data is used in better personalization of marketing messages.
• Augmented Reality and Virtual Reality used by many retail brands with great effects especially in apps. 

Artificial Intelligence impact on different Digital Marketing Strategies

Artificial Intelligence has revolutionized the digital marketing world. In the last few years, AI has innovated such powerful tools that not only help marketers in promoting their products and services in a better manner but also minimize the time and effort required to reach marketing goals. The main objective of why AI is so beneficial when it comes to marketing is that it simplifies the various operational processes and also adds a human element to the process which works as a key element for excellent marketing.   

Artificial Intelligence in Search Engine Optimization

Optimize Keywords

For better SEO it is important to gather suitable keywords for your business. This keyword planning can be done using various tools for keyword planning and keyword selection. Businesses can also analyze the keywords used by their competitors. The tools such as MOZ, Keyword Planner, etc used for keyword planning use artificial intelligence to analyze the keyword. While searching competitors keyword AI scans the website and understands what your competitor is targeting more. 

Predictive Analyzes 

There are many tools developed by Google that help to analyze previous data. But the predictive analysis helps to analyze future events. The analysis helps to identify future search trends that help in overall sales. The predictive analysis uses artificial intelligence to provide future insights. 

Analyze the Customer Data

There is a lot of data generated every day. There are many tools available in the market that collect the customer data and analyze it to offer details to help the customer complete the purchase. In businesses, you should be able to predict the needs of the customer before they themself realize. AI conducts the analysis based on customer previous browsing and past purchase.

Chatbots

A chatbot adopted and integrated by many businesses on their websites and social media accounts to attract n number of users. Chatbot not only interacts with customers to solve their queries but also offers to buy suggestions to customers. The best part is a single bot can handle thousands of queries in a day. 

Artificial Intelligence in Social Media Marketing

Content Optimization

Social media not only include long texts but should also include images and videos. Artificial Intelligence helps marketers to decide the marketing strategy.

Personal Buying Information

Many users purchase products off the internet. Companies should have a smart way to sell their product. Artificial Intelligence learns user searching habits on social media.

Competitor Analysis

Tracing and analyzing competitors is an effective strategy in which AI helps a lot. With the help of AI, you can run all equivalent analysis that you can run on your pages on competitors. This helps to see what’s operating and integrating and sum in their own strategy.

Customer Service

Some customers make queries on social media and humans cannot provide support to all queries 24*7. The use of AI in customer support helps businesses to generate lead and boost conversion rates through social media marketing. Facebook highly invested in Artificial Intelligence so its face recognition saves a great deal of time for the user by tagging the individual on the picture. The App itself recognizes the individual in the picture by its biometric authentication technology. 

 

Conclusion

AI in Digital Marketing Services makes things and processes easy. Whether you are a business owner or marketers it is important to stay updated with the ever-evolving trends in the world of digital marketing. Involving AI in digital marketing not only helps to market your product and services in a better way but also help you gain a competitive edge in the market. Whether you are outsourcing this or building them in-house you have to ultimately need them in order to compete in this changing world.

Is Flutter The Future Of Mobile App Development?

 Technology is evolving and we witness this every single day with the exposure of new innovative technology in the market. But nowadays, customer attention seeker is mobile app development whether its mobile app development company or businesses looking to develop a mobile application for them. To serve the mobile app development requirement, there are numerous programming tools available in the market. The one becoming popular and adopted more is Flutter. Let us discuss Flutter in detail.

 

 

What is Flutter?

Flutter is created by Google. This is an open-source UI software development kit and used for cross-platform Mobile App Development. It means the application developed using Flutter can be run on the different operating systems including Android, iOS, Linux, Mac, Windows, Google Fuchsia, and the web using a single codebase. 

Flutter was introduced in 2015 as a beta version named “Sky”. However, Google with time work on Flutter improvement by resolving issues occurred during Mobile App Development. In 2018, Google released a Flutter stable version named Flutter 1.0 introduced at the Flutter Live event. After that, it started gaining popularity in Mobile App Development.

In 2019, the Flutter released its latest version of Flutter 1.12, this was Google’s biggest release of the year. This version was released by resolving 5303 issues, and 5970 Pull requests from around 484 contributors around the world. 

While on 6th May 2020, Flutter 1.17 version was released, in this version Metal API was added, iOS device performance improved, new material widgets and network tracking tools also added. 

Flutter code is written in the Dart programming language. Let’s have a brief introduction to Dart.         

 

What is Dart?

Dart is a programming language created by Google. Dart used to develop a mobile app, web servers, and also utilities for IoT devices. In the latest version of Flutter 1.17, the Dart programming language has been updated from Dart 2.7 to Dart 2.8. The updated Dart offers an extra advantage.

The code written in Dart language compiled using Javascript. Writing code in Dart is quite similar to writing code in Java and c#.

 

Flutter Working

The Flutter app development is all about a combination of widgets. It provides different types of widgets like structure, styling, layout, and others. Using these widgets, one can easily craft a UI of a mobile app. Flutter doesn’t face any issue while complaining about the programming language to other platforms using Javascript. Flutter comes with a reactive style view and employs Dart for writing apps that’s why it doesn’t face issues.  

Dart automatically compiles ahead of time into native code for different platforms without using the Javascript bridge. This scaled up the app startup time automatically to the next level.   

Flutter is the only cross-platform mobile app development that comes with a reactive view. This attracts a number of developers towards Flutter.  

 

Why Flutter is best from other cross-platform frameworks?

Flutter’s outstanding features make it unique from other cross-platform mobile application frameworks. The flutter feature includes:

Single Code

Flutter code is written once and that can be used for app development on both Android and iOS platforms. 

Hot Reload

This feature allows you to see instant results of changes made in code. This improves the performance of the application. There is no need to reload the app because changes happen in real-time.

Widget

Flutter has a wide range of widgets to create UI/UX views. You can also create your own widgets according to your needs and you can save it for further use. 

High Performance

Flutter is the best to run your application as compared to other cross-platform mobile app frameworks. It uses Dart programming language that enables applications to offer native performance with a speed of 60 FPS.

 

Flutter App Development Benefits

Flutter App is beneficial for business owners in many ways:

Consume Less Time

Flutter uses a single codebase for both platforms iOS and Android. This results in less consumption of time and resources throughout the development process. 

High Performance

Mobile Apps developed using the Flutter framework is highly efficient in performance. Flutter uses Dart as a programming language and has its own widgets that enable fast start-up time and lesser performance issues.

Lower Development Time

The hot reload feature made an instant view of changes made in code. If any error occurs that can be resolved in no time and the developer can keep on working. 

Compatibility

Flutter applications are compatible with different platforms. It also supports different versions of OS. the use of its own widgets lesser the compatibility issue.

Open Source

Flutter is an open-source framework that allows developers around the globe to help each other.

 

Future of Flutter in Mobile App Development

According to my view, Flutter has a bright future and can achieve greater heights in the coming future. Flutter recently witnessed the launch of its latest version Flutter 1.12 with improvement. The latest version helps to build an amazing UX/UX view and high app performance, The time and resources used also reduce. Flutter will grow amazingly in the upcoming future with its many new versions like Flutter 1.13 and 1.14.

Healthcare App Development: Everything You Need To Know

 

As says health is your wealth. So, are you interested in developing an application for healthcare? Or do you want to resolve some issues in the healthcare industry?

Then you are thinking right; this is the best time for healthcare app development. The Covid-19 outbreak has made us realize that the global healthcare system needs to make some important adjustments to adapt to some new realities. It is important to monitor health conditions and visit doctors timely due to this situation it is hard to visit the doctor and have a checkup. Mobile apps help people to cope up with this.  According to Statista research, the digital health market is expected to cost $206 billion by 2020.

Mobile health applications allow patients to connect with healthcare providers and staff more quickly. Apps designed for a mobile phone or tablet also allow the user to access information when and where they need it, reduce time wastage searching for data, and boosting engagement rate.

 

Some mHealth apps stats

o 54% of patients have shown interest in the change from regular office appointments towards mobile interaction.

o ⅓ of people have used apps so, they can communicate with their doctors in real-time.

o 62% of people are not comfortable sharing their personal information with healthcare providers because of information misplacing.

 

Steps of Healthcare Mobile App Development Services

 

Choose the best technological partner among healthcare Software Development Companies

When selecting the Best Healthcare App Development Company USA, consider previous products, client reviews, and company tech expertise. So, you can select the best one for your app development.

Create a rough estimation of medical app development

Decide the features and functionalities required on your app based on that create a rough estimation cost of developing healthcare app development.

Start the development with the inception phase

Clarify more details about your app by creating user stories, mockups, and wireframes.

Start developing the Healthcare App

After the inception phase starts developing and designing your healthcare app. 

 

Features of Healthcare App Development

 

The Healthcare App Development process consists of UI/UX design creation, app development, back end development, quality assurance, and maintenance. Here is the list of common features that can be included in the application.

Tracking

This helps to monitor the patient’s blood pressure, heart rate, calorie consumption, and glucose level.

Scheduling

This helps to book an appointment with a healthcare specialist easily. So, patients don’t have to stand in a queue. 

Payment

Payment features help the user to pay for healthcare services or insurance. 

Social Integration

This feature helps the user to share their personal information with third party services.

Real-time chat

This function gives the ability for patients to chat with the doctor and make trustworthy relationships between users and healthcare providers.

Feedback

This feature gives the ability for patients to share their experience with a doctor and help other patients make the decision. 

Notifications 

This feature gives notification about appointments with doctors, test results. 

Data Security

In this feature data shared by users secured properly. So, no one can access that information. 

Online Reports

All the test reports are piled up in one place so one can easily check their reports.

  

Type of Healthcare Apps

All healthcare apps can be divided into two categories such as professional health care app and healthcare apps for patients.

Professional Healthcare App

Healthcare reference and database apps

These apps used to keep all information regarding diseases, drugs, and prescriptions in one place.

Networking apps

These are social networking apps where all healthcare providers can contact, interact, exchange knowledge, and grow their professional community.

Patient health tracking apps

This helps the doctor monitor the health of their patient throughout the treatment process. All test result reports and other documents are listed here.

Risk assessment apps

This allows patient health condition monitoring in real-time, track heart rate, and identify patients at risk.

Barcode scanning apps

These apps allow scanning a patient’s electronic health record, medication barcodes using a built-in camera in their mobile devices.

Medication apps

These apps are used by physicians to calculate the patient doses of medicine based on the patient’s age, weight, and other personal info.

 

Healthcare Apps for Patients

Telemedicine apps

Through these apps, patients can receive treatment and consultation from medical specialists without leaving their office or home.    

Fitness apps

These apps users keep fit by tracking their daily activity, weight, a number of calories burned, list of workout programs and can integrate with wearable devices. 

Diet apps

These apps include a large library with food and nutrition, calorie counter, diary and meals, and a progress chart. 

 

Benefits of Healthcare app

 

Improve Efficiency

Productivity will be increased since the workflow is improved as services will be digitalized and some routine processes will be automated. This will help the doctor by replacing a pile of the document. 

Numerous Feature

According to the app type, patients can check lab results, consult with doctors through chat, monitor their nutrition, track medication, and so on. Healthcare apps include many functionalities and developers can integrate everything you need.

No Distance Worry

How far a patient or physician is they can easily communicate with each other. Remote medical care will also be available. 

Cost Reduction

As patients can chat with doctors without visiting them, it reduces expenses and overall costing. Healthcare apps don’t need too much administrative work.

Anytime Access

Patients can consult with a doctor anytime they need it without thinking about day or night. Patients can find answers to all their questions using the app. 

Time-Saving

Doctors can communicate with patients directly through the app furthermore this saves the time of doctors and patients. Both can find the required information they need in the software.

Mobile App Development empowers medical app developers to rapidly take into account healing crises and also enhance patient administration. From recommending solutions and viewing reports to following and checking suggestions, these applications assist experts to analyze, treat, and screen a number of diseases. Don’t hesitate to contact us and develop your future project.

Why React Native Trending in 2020?

 

Mobile App has been enlarging from the last few years. More than 70% of websites have been converted into mobile applications. But do you ever think about why mobile applications are so important these days? This is because mobile nowadays is considered a basic need of the generation. These applications play an important role in the vital role of mobile phones in our lives. 

There are millions of mobile apps available on the Google play store and Apple store. How we select the best application for ourselves? This fully depends on the need, but the major factors we see before choosing any mobile application are design, performance, speed, security, and many more factors. 

Mobile application technology started with a single technology ie. Native App Development. This allows developers to develop an application for different platforms iOS and Android. But it causes some problems and to resolve them cross-platform was introduced to developers. This new innovation took mobile technology to the next level. 

React Native is one of the best cross-platform app development technologies used successfully by many organizations across the world.  

 

Let’s start with some basic points of React Native

What is React Native?

React Native is an open-source mobile application framework developed by Facebook. React Native has an MIT License. This is a Javascript-based framework used to develop hybrid Mobile Application Development for Android, IOS, Web, and UWP.

How much React Native takes time for development?

React Native code is written once and runs on multiple platforms. It takes approx 50% less time than Native to develop an application.

Building an app in React Native expensive?

React Native is the best choice when you want to build your application on both Android and iOS. It saves money from hiring two different developers and also makes the launch quicker.

Does React Native give the same performance as Native Applications?

React Native applications provide better performance than the native application. There are some advanced features present that help in lessening the load time and also make performance faster.  

How React Native saves the launching time?

More than 90% of the code is shared between iOS and Android that means developers don’t need to write code differently. This saves development time. This helps in the quick launch of the application in the market.

You can even integrate your current native application with React Native.

Benefits of React Native App Development

Code Reusability

React Native code can be reused for both platforms iOS and Android. As React Native is an open-source library this means its code can be reused according to the needs. This saves time and cost. The best benefit is that the same code is used for web applications also. This lessens the development time and increases launch time.  

UI Wide Range

React Native is an open-source and free cross-platform app development framework; developers from across the globe can share their design and code in the community. The code can be reused and customized by anyone. The users have numerous UI designs to choose from. React Native offers numerous creative and responsive designs with less loading time.

Stability

React Native is known for the data binding process. This increases the reliability of the application. This only provides the updating of specific components and if any update is required modification will be done first and then the updating process.

Plugins Support

React Native also supports the third-party plugins as it includes the native modules and Javascript module. A large number of third party plugins can be used without any trouble. There are a lot of options for the user to make their application user friendly and feature-rich.            

 

Conclusion

React Native saves time and is also cost-effective. This has vast options for designs and this is used to maintain user attention to the applications. React native has taken Mobile App Technology to the next level.