What is Digital Transformation and Why it is required ?

What does Digital Transformation mean?

Digital transformation is the strategic opportunity to incorporate new technologies in organizations that allow them to be more efficient and the possibility of generating new business opportunities. According to the survey expected Revenue from the global digital transformation market from 2017 to 2022. and By 2023, spending on technologies and services that enable digital transformation worldwide is expected to amount to $ 2.3 trillion.

These new innovative technologies are transforming the economy, the way of doing business between companies, the way of working and the way of living. 

The main technologies and the ones that are more fashionable are Big Data, Mobility, Internet of things, etc. but there are many more concepts that are included under the term Digital Transformation such as Digital Marketing, Customer Experience, eCommerce, CRM, Social Media & Social Business.

Why is Digital Transformation Important for Business?

Many large companies are already involved in digital transformation processes, those who succeed will be a game-changer.

“The species that survive are not the strongest, nor the fastest, nor the most intelligent; but those who accept better to the change ”.

Digital Transformation Road-map

Vision, strategy, and leadership

It is essential that the digitization process is sponsored by the company’s senior management. That decides the company has a clear and up-to-date vision of why the change is necessary and what value it brings to the organization, that what it is committed to carrying out and provides the appropriate means and resources to do so.

Business processes

The change from an analog to the digital world has much deeper implications than the introduction of digital media in the company’s relationship with the customer; To achieve a true transformation towards a digital organization, the internal processes of the company must be aligned with the process of change and digitized.

Technology

The fundamental driver of this process of change is technology, it is essential to know in depth the possibilities that technology opens today in different fields such as Big Data, mobility, internet of things, eCommerce, digital marketing, collaborative economies, business models.

Organization, team and digital culture

It is necessary to have a team of people with the necessary training and skills to lead the digital transformation in the company. The most advanced organizations already have a specific managerial position to lead the change, the Chief Digital Officer, a profile halfway between strategy, business development, innovation, marketing, technology … But it is not enough to appoint a digital manager, It is necessary to remove the walls between different areas of the organization and generate a culture of digital transformation through multi-disciplinary teams that build a joint vision.

Aryavrat is here to help in this Digital Transformation world, in order to approach the complex process of digitization with the maximum possible guarantees and achieve the objectives pursued, it is essential that the digital transformation is led with a global vision of the process from the understanding by senior management of the implications it has. indifferent aspects of the organization.

7 E-commerce strategies to boost-up your business

Revenue is expected to show an annual growth rate (CAGR 2020-2024) of 7.6%, resulting in a market volume of US $3,004,191m by 2024. User penetration is 56.1% in 2020 and is expected to hit 65.5% by 2024.

As the E-commerce industry is increasing day by day, it is becoming a most competitive market all over the world and if you are new to the market you need to find innovative strategies to keep the customers engaged, increase sales and build a reputation that will help you to increase your business revenue.

A Harvard Business School study found that 75% of E-commerce startups failed. Launching an E-commerce business is not an easy task, the high failure rate can seem discouraging.

Ways To Grow E-commerce Business

User-Friendly Website For Better Customer Experience:
64% of customers give preference more to a user-friendly website interface rather than the price while making a purchase. To attract and retain more customers on your website it is very important to have a well designed and user-friendly website.

An easy-to-use interface will provide your customers with a user-oriented and quick shopping experience that will help you further to maximize your business revenue.


Shopping Mobile App:
A recently conducted survey found when it comes to making a purchase, around 89% of customers like to use online shopping apps instead of using shopping websites.

Everyone uses smartphones nowadays and this makes it very easy for the customer to make a purchase by using a mobile app. Users don’t have to log in every time and remember lengthy URLs when they visit your site. The speed of an online shopping application is faster than browsers.

Providing your customers a mobile app will not only improve their shopping experience but also benefits your E-commerce business. Mobile Application helps E-commerce businesses to enter the market and reach the next level of user engagements.

Chatbot to Improve Response Rate

The use of chatbots in the  E-commerce industry is growing. According to the latest studies, Last year around 67% of customers worldwide preferred to use a chatbot for customer support and 85% of all consumer services will be handled without any human intervention by the end of 2020.

Up to 30% of customer support costs can be saved by using Chatbot Technology. You have to provide multiple customer service agents to the multiple visitors at the same time period that is too much costly for businesses but a chatbot can handle multiple queries of visitors easily at the same time. It helps businesses to save customer service costs as well as provide customers a quick response to their queries and answer up to 80% of routine questions.

Provide visitors a quick customer support for their queries, helps them to make a purchase easily and also maximizes your business revenue.

Build your Brand Reputation

To maximize business revenue and gain competitive benefits, you have to be aware of people about your E-commerce business, products, and services.


Digital Marketing can Guarantee your Business Growth.
Investing in Digital Marketing can Bring Significant Benefits Like

• Get Benefits from Social Media
• Improves your Brand Awareness
• Reach to the Mobile Users
• SEO will Place you on Top of The SERP
• More Traffic to your Website
• Generate More Ratings and Reviews

Implementing all these tactics into your business will surely attract your customers to get more engaged as well as profitable for your business.

Affiliate Marketing is the Most Important Thing

Affiliate Marketing – The only way that can guarantee you a 100% return of investment every time because it allows you to pay for marketing expansion after the sale.

The Affiliate Marketing program involves only the merchant and the affiliate. Affiliate is a company, online selling marketplaces or individuals who promote your brand or products on their websites and they receive a commission when a customer clicks through your website and makes a purchase.


Some Stats:

U.S. affiliate marketing spend is expected to rise to $6.8 billion by 2020
81% of brands already use affiliate marketing program worldwide in  2020
16% of all online orders are generated through only affiliate marketing worldwide


This tactic indirectly grows your sales team with better budgeting and ROI and provides you the multiple paths of conversions that further maximize your sales and boost your business revenue.

Email Marketing for more Engagement

Email Marketing is one of the most important aspects to boost your E-commerce business because this is the only way you can reach your customers directly without depending on search engines or social media.

Emails have an average open rate of 40% and the most important fact is almost 5% of visitors go to make a purchase from email marketing and this conversion rate is nearly double the rate of visitors (who make a purchase) from search engines (2.49%) and more than seven times the rate of visitors (who buy something) from social media (only 0.59%).

Email marketing helps E-commerce businesses get engaged with a huge number of customers, improve brand reputation, rewarding loyal customers and it is cost-effective also.

Provide your Customers more Offers

The other method you can use to grow your E-commerce store is by providing your customers with various types of promotions and offers.

You can run flash sales on your own website and offer a great price of products. Leverage from deal sites and coupon platforms that boost your product sales and it also increases your brand awareness. This helps you to show your product offers to a large number of customers in less time.

Everyone loves getting a good deal, so this is a great way to increase sales.

Conclusion

There is no doubt that the E-commerce industry growing rapidly and mobile applications, as well as digital marketing, has become one of the most vital aspects of the E-commerce industry.

Aryavrat Infotech helps you to identify opportunities in the different marketplaces, raise your revenue, and help to build your E-commerce business. We will provide you the best Web, App, Chatbot Development and Digital Marketing services that suit your needs. For more information contact us: sales@aryausa.com