How Digital Marketing Impacts E-commerce Business?

The eCommerce market has grown rapidly over the past few years especially mobile eCommerce with a revenue of approx $700 billion in the US last year. And it is expected that eCommerce will make up 17.5% global retail sales by 2021.

As the E-commerce industry is increasing day by day, it is becoming a most competitive market all over the world and if you are new to the market you need to find innovative strategies to keep the customers engaged, increase sales and build a reputation that will help you to increase your business revenue.

A Harvard Business School study found that 75% of E-commerce startups failed. Launching an E-commerce business is not an easy task, the high failure rate can seem discouraging.

Digital Marketing has changed every sector be it eCommerce, FMCG, travel, medical, or many others. Nowadays, Digital Marketing Services is recognized as one of the best growth avenues of the business. 

It has become the most reliable way to invite visitors with an effective marketing approach and planning, businesses have driven big sales by branding their products on different digital channels.

List of some best Digital Marketing Strategies that can expand your eCommerce business

Organic (SEO)

The best way to increase the quantity and quality of traffic to your website through search engines like Google, Bing, and Yahoo results, as people search for product related queries on this platform. If the website pages and their content are well organized with correct keywords your page will come top of SERP expanding your website traffic. 

Content Marketing

In this digital era content is the king with great content anyone can achieve milestones. Content is in any form like a blog or video. To nourish and delight the customer this is the best way to solve their daily challenges. Also helps to build brand awareness.  

• 42% of B2B marketers reports that they are effective in their content marketing attempts
• Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.  

Social Media

The stablest way to reach people who are interested in your product. There are many social media platforms like Facebook, Instagram, LinkedIn, and Twitter where you can influence your audience to buy the product. Social Media also plays an essential role in the purchasing decisions of customers that will further increase your revenue.

Pay Per Click(PPC) Campaigns

PPC Campaign is an online advertising approach that enables businesses to promote their online store and products through PPC ads. Ads can be advertised on search engines, social media networks, and websites. It helps in generating sales as it targets ready to buy customers.

Email Marketing

Email Marketing is an approach to send promotional messages to prospective and current customers via email in order to sell Products & Services. Composing an email list and mailing a compelling broadcast gives your business a way to retain the traffic.

Affiliate Marketing

This is the only way that gives 100% surety on the return of investment every time because it allows you to pay for marketing expansion after the sale. The affiliate network will expand your overall marketing campaign by spreading information about your business online.

Conclusion

Proper use of digital marketing strategies plays an important role in eCommerce business success. These strategies will help to leverage the maximum return of investment and increase your business. To build the best eCommerce business contact sales@aryausa.com as we provide Web, App, and Digital Marketing Services that fit according to your needs.

Things to know about Branding of products digitally

Branding is the creative, strategic, and ideal process of telling potential customers what your company is all about: who you are, what services you provide, what they can expect from you.

As you know, today’s era is moving towards digital. It is quite necessary to maintain your presence everywhere. 

While branding a product, we make the product connect to people.

What is Digital Branding

Digital branding is a brand management technique that uses a combination of internet branding and digital marketing. Digital branding gives your brand story a presence in the digital space. 

Your audience is being showered with advertising and marketing messages which promotes a special relationship. But it is your story and presentation which sets you apart from the competition in the digital space. Digital branding is all about this.

Why Digital marketing

Unless your web site comes under in top 10 positions on a major search engine, your chances of being found by your prospective clients and customers are very less.

Improving search engine position means more reach on your website and a direct impact on your business growth. A survey found 60% of consumers prefer to buy products from their familiar brands. you may be competing against big brands with devoted customers and good marketing strategies.

Digital marketing has emerged over the last few years. The increase in the number of personal devices and their use means brand marketers have many more ways of communicating with their target consumers or customers. It’s no surprise that branding concepts should be applied to digital media and technology to develop brands through interactions with consumers.

Benefits of Digital Branding

• A cost-effective way to market your business.
• Most measurable form of marketing.
•  It allows you to target your ideal buyers.
•  SEO helps you reach more qualified buyers online.
• Digital marketing helps you connect with potential customers on all over the social media platforms

Ways to branding your own product 

1. Build Conversion based website 

Build a website that needs to focus on your customers, building a website that is fully integrated into your marketing and branding programs should be effectively done. Design the  websites with interactive UI and create visibility into what your site visitors are doing on your website to give them the most relevant and engaging brand experience. 

2. Invest in your SEO and PPC

A lot of people get worried about this because it’s generally going to require cash or an infusion of investment. 

So, keep in mind that, this is where your marketing pays you back. Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their efficiency in Search Engine Result Pages (SERPs) through the use of search engine optimization. 

Paid placement, content marketing, and paid inclusion. We see SEM as a rather broad term. It is everything that can be done to use search engine technology to promote a website and increase its traffic, its “adherence”, and, in the case of sites that promote a business (or are a business), increase profits. Search Engine Optimization (SEO), therefore, would be a subset of SEM. 

Focus on your pay per click advertising, your PPC. this is a pay-per-play game, but statistically speaking, more people will be interacting with ads at the top of a Google search result, or Bing, or anywhere else. that you’re listing your ads.

3. Focus on your Online Reputation

Totally a Brand awareness campaign

Here is a question: how?

Look Most of the people nowadays using social media and so many other portals where people spend their rest of the time.

In my opinion, If 86% of people will not interact with a brand, meaning they won’t purchase from you, they won’t give you their information. 

If you have no reviews, If you are spending on your marketing but if you don’t have good reviews and your market reputation is not good then all of that is a waste. Make sure you’re focusing on having a great online reputation. 

Making sure you have good reviews as well as there should be reviews like Google My Business and Facebook.

4. Focus on your Social Media Marketing  

Social Media not only for Brand awareness but also for Business.

Focus on your social media, these are free platforms for you to set up and all they do is expand your digital ownership and presence. 

58% of consumers say that social media influences their shopping behaviors. Social networks have become an easily accessible platform for anyone with Internet access. Increased communication for organizations fosters brand awareness and better customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With the emergence of services like Twitter, Facebook, Instagram the barrier to entry in social media is greatly reduced.

5. Invest in your Marketing Via Content

Content can really be done literally in many ways, depending on other channels and intentions. Optimizing tweets, improving email content, creating winning B2B content strategies, increasing marketing content results – it’s all about tailoring and focusing on the elements that are important to your goals and those of your audience. 

Specifically, invest in videos, because Videos are your 24/7 salesperson. So, if you’re building up your content based on videos, which float the information that you are going to provide to your customers than you’re building trust, marketing value to your customers that will make them trust you.

Final Thoughts 

Whether you’re looking to implement a targeted Digital Marketing Services for branding, redesign your site, or simply need to develop and/or budget for an online marketing plan, Aryavrat has the expertise and experience to provide the professional solution your company requires.  For more information contact us: sales@aryausa.com