How Digital Marketing Impacts E-commerce Business?

The eCommerce market has grown rapidly over the past few years especially mobile eCommerce with a revenue of approx $700 billion in the US last year. And it is expected that eCommerce will make up 17.5% global retail sales by 2021.

As the E-commerce industry is increasing day by day, it is becoming a most competitive market all over the world and if you are new to the market you need to find innovative strategies to keep the customers engaged, increase sales and build a reputation that will help you to increase your business revenue.

A Harvard Business School study found that 75% of E-commerce startups failed. Launching an E-commerce business is not an easy task, the high failure rate can seem discouraging.

Digital Marketing has changed every sector be it eCommerce, FMCG, travel, medical, or many others. Nowadays, Digital Marketing Services is recognized as one of the best growth avenues of the business. 

It has become the most reliable way to invite visitors with an effective marketing approach and planning, businesses have driven big sales by branding their products on different digital channels.

List of some best Digital Marketing Strategies that can expand your eCommerce business

Organic (SEO)

The best way to increase the quantity and quality of traffic to your website through search engines like Google, Bing, and Yahoo results, as people search for product related queries on this platform. If the website pages and their content are well organized with correct keywords your page will come top of SERP expanding your website traffic. 

Content Marketing

In this digital era content is the king with great content anyone can achieve milestones. Content is in any form like a blog or video. To nourish and delight the customer this is the best way to solve their daily challenges. Also helps to build brand awareness.  

• 42% of B2B marketers reports that they are effective in their content marketing attempts
• Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.  

Social Media

The stablest way to reach people who are interested in your product. There are many social media platforms like Facebook, Instagram, LinkedIn, and Twitter where you can influence your audience to buy the product. Social Media also plays an essential role in the purchasing decisions of customers that will further increase your revenue.

Pay Per Click(PPC) Campaigns

PPC Campaign is an online advertising approach that enables businesses to promote their online store and products through PPC ads. Ads can be advertised on search engines, social media networks, and websites. It helps in generating sales as it targets ready to buy customers.

Email Marketing

Email Marketing is an approach to send promotional messages to prospective and current customers via email in order to sell Products & Services. Composing an email list and mailing a compelling broadcast gives your business a way to retain the traffic.

Affiliate Marketing

This is the only way that gives 100% surety on the return of investment every time because it allows you to pay for marketing expansion after the sale. The affiliate network will expand your overall marketing campaign by spreading information about your business online.

Conclusion

Proper use of digital marketing strategies plays an important role in eCommerce business success. These strategies will help to leverage the maximum return of investment and increase your business. To build the best eCommerce business contact sales@aryausa.com as we provide Web, App, and Digital Marketing Services that fit according to your needs.

How Useful These Web Services To Build Your Own Video Calling App?

Nowadays with the improvement in the smartphone technologies video calling apps have become hugely popular over the past few years. There are various eccentric mobile applications present for both Android and iPhones and still many more keep on coming up. There are many popular apps such as Skype, WhatsApp, Google Duo, Hangouts which are used by millions of people as a daily communication channel. 

With this developing trend and growing demand for new video calling applications, it’s never too late to develop a new business plan around it.   

Here is the list of top web services used to develop a video calling app

Agora

Agora is one of the real-time communication service providers that provide APIs and SDKs of its services that can be utilized by the developers to develop voice and video call applications. This provider includes features such as easy to set up with thoroughly documented APIs, low data latency as low as 0.2 seconds, help for up to 17 users in a video call, support for cross-platform native mobile apps as well as websites.

Twilio

Twilio has cloud sharing which provides API arrangement for complete users’ journeys. This includes features such as availability of one to one as well as group calling, can record the call, share screens, low latency media routing, support from web browsers through an extension to support cross-platform calls.

QuickBlox

Quickblox uses Extensible Messaging and Presence Protocol (XMPP) based chat connections and presents its services that are metered by the usage of the community. This is now a highly professional web service. This provides access to core files, can be fully customized according to project needs, there are useful code samples for different technologies that can cut down your project initialization cost.

Sinch

This is one of the most affordable video calling SDK solutions available in the market. This even provides 2500 free calling minutes to its users. They are feature-rich but provide simplistic SDKs for IOS, Android, and web applications that are easy to set up. They provide highly effective flash voice verification service and automatic call routing based on low latency.

Tokbox

Tokbox provides a number of features to be unique from its competitors. This service provides features like one to one video call, group video call, screen sharing, call recording, have low latency, support inter-device communication, highly secured with HIPAA, and BAA compliance. 

The features provided by the organization are almost the same but the main key difference for selecting web services depends upon your usage, quality of services provided by the applications, and your business model. After selecting the web services you have to select the best and skilled Web Application Development organization for app development.

The 4 Best Tech Upgrades To Ace Business In 2020

In this contemporary world of the 21st century; it is essential for organizations to stay
present with the latest technologies. No matter which industry your organization is
correlated with. Businesses require a technology vision that matches the 
requirements of continually growing on demand experiences.  This modern 
technology will help your businesses burgeon in many aspects and also keep you 
ahead of all opponents. In this continually advancing technology, it is extremely 
problematic to choose which is best for your organization and this is also a complex 
area to navigate.
 

Keeping this in mind, here are the four best tech upgrades to establish in 2020, 

which doubtless helps your organization to build in many aspects:

Here are 4 Best Tech Upgrade In 2020

Online Project Management Software 

Online Project Management Software provides an exact time view of tasks across 

the entire project. Regardless of the complication of the project. This will facilitate 

clear accountability, can be accessed anytime and anywhere without missing any 

detail. It is easy to manage. Work can be easily shareable with internal or external 

partners, you can simply assign tasks, specify project tasks, make improvements, 

you can look who viewed project ideas, reports, and dashboards, what modifications

were made, and when those activities took place.  

Mobile Apps

Customers nowadays are connected to their mobile; so having an Mobile App 

Development will support you to achieve your target customer at any time 

throughout the day. Your business is convenient for the customer in just a click. 

This represents you being available at their fingertips and having your icon 

on their screen also remembers them of your business each time they use their 

smartphones. 

Live Chat 

As every website needs mechanisms to interact with its customers; phone calls 

can be time consuming, and emails can be a slow option. Live Chat is an 

application that facilitates the guests on your site to chat live with your customer 

support. It’s a solution given for e-commerce and customer care. And it also helps 

to bring new leads, closes more deals, and also gives stronger assistance to your 

customers.

Videos

All organizations must support streaming video communication with employees, 

partners, and customers. The cost and complication of creating good video content 

are falling down these days. As videos with content are becoming famous. So it’s a 

chance to tell your team to gather their inner Steven Spielberg and support videos. 

Conclusion

Try to enhance your business with these technologies in 2020 and it will assuredly 
support you to meet higher success. Organizations of all the enterprises can be 
benefited from tech upgrades and the above reference are the finest ones; one can 
choose in their business.

How On-Demand Service Apps Drive The Economy In 2021?

In this contemporary world, technology is changing very speedily. It’s like a dream that becomes true that today’s everything is just a click away. All businesses have acquired the importance of mobile apps. Many business owners have designed and launched their business ideas through android and iOS app development. Business owners have learned the requirements of users and have provided the best solutions to users. These on-demand changes have given origin to the on-demand economy.        

This On-Demand modification has reshaped the life of people around the globe whatever the field is like healthcare, supply chain, manufacturing. This all is making a massive difference in everyone’s life with satisfactory benefits such as expandability, satisfaction, and profitability.

Have a glance at some of the statistics

• The on-demand economy is predicted to expand from $213 billion to $435 billion between the year 2017 to 2021 with an annual growth rate of 49%. 
• There are around 22.4 million people who spend around $57 billion in on-demand service apps.

We have mentioned some of the business vertices responsible for increasing demand

Entertainment

There are numerous video on and music streaming applications that help the user search a variety of series, soundtracks around the world. Users can get instant real-time access.       

Real Estate

In the growing economy real estate also contributes. Real estate agents and business owners are growing towards the on-demand service apps to find the answers to problems such as no need for brokers, lower cost, time efficiency, decreasing the need for on-site agents, and ease of selling or buying the property. 

Tourism

Traveling and tourism are some of the industries that boost up the economy. Previously we have to wait for hours on the odd time, public holiday and have to face issues to travel to remote locations. But after the development of mobile apps like Ola, Uber, and other more applications. This made it easy for users to get a cab easily for traveling, escape from the refusal of taxi drivers, etc. 

Food Delivery

Definite working hours and waiting in a long queue in stores, restaurants, and other eateries outlets has resulted in the demand for online delivery services. This idea has helped the customers to taste the delicious food in no time and also given restaurant owners a high return on the investment options. 

Healthcare

Previously, patients had to stand in a queue for booking an appointment, hospital staff have to maintain the heap of data files, and reach the pharmacy for medicines within a specific time duration. This all is making healthcare facilities very difficult at the time of emergencies. But with the help of service apps, all things have changed dynamically. This has provided facilities such as medicine home delivery, online doctors appointment, instant data sharing, and many more. This all has lower down the cost, times, and errors. And helped reach the facility to a large number of people. 

Now you might have got the idea that on-demand service apps have covered the entire marketplace. You also got the idea to use these apps successfully and efficiently to enter the on-demand economy and earn higher profits. And if you need any kind of idea or need any further help you can contact us for Mobile App Development Services.   

How Mobile Apps Are Beneficial For Logistics Business?

Logistic business is one of the complex businesses that includes different factors to manage with each other. By using the latest technologies, the logistics industry would be able to serve goods and services more productively and speedily. Logistic businesses manage transportation of the product and materials and also manage other operations like a warehouse, tracking, and many more. When all these operations work smoothly and this will increase the productivity of the business. 

An ideal logistic business mobile app can prompt the transportation of your business operation. Mobile apps will help to increase productivity and opportunity. Mobile apps even track the processes. Every logistic business has frequent development and improvement mobile apps can help them to attain that also. As mobile apps can help managers to track the transport expansion, load management, and planning of load. 

Here is the list of benefits why you should adopt a mobile app in your Logistic Business

Paperwork process

Paperwork forms and service order receipts can be misplaced or sometimes can be incomplete and incorrect. Through mobile apps and online mobile forms, important data can be easily collected and stored in an organizational database, and can even measure related information like mileage and driving time. 

This will boost up the productivity, save time, and ensure the information will be safe and easily available.

Monitor Functioning

Transparency is important in logistic business and mobile apps can help manage all the operations. This will reduce the performance gaps, increase alertness, guess the problem, and help make data-related business decisions.

Vehicle Tracking

By using mobile apps you can track where all your employees are and can keep follow up with a GPS system. You can trace vehicle and cargo and even trace a parcel meter by meter, second by second basis that helps to see the transport process and also helps to resolve the problem before it arises. 

Flexibility in the Delivery process

Through mobile apps, you can schedule the deliveries and routes of the delivery that will have great flexibility in your organization. And this will also create good relations between you and customers.

Better supply chain operation

You can enhance the supply chain with real-time information that allows your drivers to inform about any delay and it also improves dispatch operations, inventory management, record keeping, good tracking, and inspection.

Reduce time and cost 

Through the application, you can optimize the routes for each driver that will reduce fuel consumption. This will simplify the important functions and help your organization operate efficiently that will reduce the operational cost. 

Tranquil Dispatch

Through the application, you can improve dispatches and routes, manage rides, reduce the miles drive, and will increase the revenue.

Warehouse Management

Logistic business rather than transportation also includes the space where all inventories are stored before dispatching. Through apps, you can easily store and check the inventory as all the information can be stored in the database. 

Mobile apps in logistic businesses collect, manage, and send the information that cuts down the business cost and increases productivity, efficiency, and revenue. As small issues like delay, route change can make a big difference in logistic business. So everything managed properly. As mobile apps are easy to use, fast and interactive ways to enable logistic operations such as time management, tracking, and also enhance the logistic processes like record storage, dispatch information, inventory management, and many more. For expert consultation, you can contact us we have a good hands-on experience in Mobile Apps Development Company along with hardware for logistic business.

eLearning Website Development: All You Need To Know

Today people search for everything online. If people have to find something, learn anything, or educate themselves they do it online. That’s why eLearning websites are needed. There are mainly three types of eLearning websites that are online learning platforms, eLearning marketplace, and learning web conferencing software. 

Categorization of e-learning websites in Detail

Online Learning Platforms

In this type of website, users learn on their own. This platform provides content to users remotely and administrators track the progress of the user and after the course, completion provides the user with a certificate. Content can be delivered in the form of notes or in the form of videos where famous educators deliver the material in the form of episodes so that users can watch them and learn uniformly.

eLearning Marketplace

In this platform, educators provide one to one classes to students. In this platform, students can choose their educators according to their course and subject. Students rely on the teachers to guide them throughout the course and that is supported by the interaction like quizzes, progress tracking options, and it also depends on the subject they operate in.   

eLearning Web Conferencing Software 

This platform is best for big masses for people who need to join other educators online to interact with one another. This is preferable among universities and educational establishments who want to connect large numbers of people into learning sessions.

Importance of eLearning Marketplace

• Today the internet makes education available from anywhere and it even tempts modern students
• Various demographics and skills formed a new learning model
• Flexible and continuing education demand is growing

The things you need to focus when entering eLearning Marketplace

• Deliver a united learning experience
• Connect with people and create an online learning community 
• Try to student confidence in the field they want to specialize

How to develop an eLearning Website or App

Research about the target audience: Before developing an eLearning website or app, analyze your target audience. Answer a few questions like how you can improve the skills and knowledge of the user, which technology can help users to grow, what users are interested in learning, and what content should be used. This type of question helps you to keep the interest of your target audience in your mind. 

Follow up your Competitors

Once you know about your target audience, research which platforms have already targeted that audience and what features they are offering. By this, while developing your website or app you get an idea which features and functionality should be added so you can stand out of the box from your competitors.

Quality Content

Users should be able to find everything valuable. Your user should be engaged by your content. Your website should contain audio, video, infographics, text, and slides so users can perceive the information differently and acknowledge the variation your site provides. You can also include games to educate users in an entertaining way.

Communicate with Good Educators

If content will be delivered by skilled educators that will create a brand image for your site. Only teachers who are passionate about their learning can inspire users for using your site. And skilled teachers can also be present as additional marketing tools.

Proper Assessment 

Your website should be providing regular assessments like regular tests and quizzes to help users track their development and achievements. Also, share the assessment and analytics of students’ performance with educators. So they can adjust their content accordingly to the students.

UX should be Excellent

Make sure that the interface should be easy to access, have a simple layout, and all website elements should be perfectly placed. So that users can find everything easily and they should not be distracted by anything.

User Feedback

Your website should be giving students a chance to leave feedback about your websites, educators, and content used. This will give valuable insight into your site and help you to improve your learning space.

Marketing your eLearning Site 

You should know to market your eLearning application through different promotional strategies so that it can be known by the public. Marketing should include both online and offline methods.   

eLearning platforms are difficult and need a lot of attention. You should understand your target audience’s needs before presenting anything to them. Your website should be user friendly as well as have relevant content, reward system, fun section, and proper assessment.

Our team of skilled developers and designers at Aryavrat can help you build any project with all important functions. If you want to build your eLearning website, want to make your online presence grow, or need to update your code of functionality; you can connect with us. We will complete your task on time and within your budget.

10 Best Ways To Improve Your Website SEO

When businesses launch their website they want to tempt the audience and scale up search engine rankings. Search Engine Optimization (SEO) helps your business to generate leads. Through SEO people would be able to find you on Google.

For your business and brands, digital presence and search engine optimization are important. Search engine optimization upgrades the website’s overall searchability and visibility.

Here are 10 ways you can use to improve your website SEO and increase your rank on SERP

Page Loading Speed

The faster your website loads and slower the bounce rate will be. Used optimized images, videos, and well-designed coding on our website to increase page loading speed.

Relevant Content 

Content used on your website should be of high quality, fresh, and relevant. This type of content keeps visitors on your page for a longer time and improves your dwell time. As high-quality content engages visitors on your web page.

Images and Videos

Images & videos increase user experience by delivering relevant messages about your service and brand to your target audience. It should be resized and compressed on your webpage to increase page loading speed. 

Proper Keyword Research

Keywords are the phrases used by the audience into search engines; keywords should be friendly and be specific to your brand or product. Find appropriate keywords for every web page of your site keeping your audience in your mind. Stuff keywords on your web page.  

Appropriate Header Tags

Header tags assist the audience easily navigate your content. This breaks up the content and makes it easier to read. Header tags make your website look more appealing and engage your audience. 

Website layout and Designing

Make your website user friendly that includes fonts size should be clear to use, spotlight the important information, the list should be formatted. As an excellent web design, it achieves a better experience by the users. 

Mobile Optimization 

Half of the web traffic comes from mobile devices and Google even unfolds mobile-first indexing due to which the sites which are not optimized for mobile are penalized. You can use three methods optimized for mobile that includes responsive web design, different URLs, or dynamic serving. Accelerated Mobile Pages (AMP) is an open-source HTML framework and optimized for web browsing assisting webpages to load faster. 

Social Media Sharing Buttons 

By putting social media buttons on your site make your audience easily share your content. This will increase your traffic as most people buy a product after seeing others share it on social media.

Internal Links and Backlinks

Run a crawler and check is there any broken link present on your website if they fix all the broken links. While adding internal or external links on your website check each article’s length. Include targeted links that will help to connect the audience with relevant information. 

Providing Contact Information

All your contact details should be clear and easily visible to your audience. This will create trust and loyalty about your business in your customer’s minds. 

Using the above-mentioned ways can help you achieve top SEO ranking. Value your audience and keep your website stocked with fresh information that will surely engage your targeted audience. You should strategize your plan and this will help you increase your ranking as well as your revenue. Improvement will boost up your integrity, traffic, and online visibility. This is one of the best ways to reach your marketing goals.