How To Get A Brilliant Website In Tight Budget and Time?

Whenever you start building a website, the first question that arises in mind is what will be the cost of the website from scratch. The real price of the project varies from the specification and functionalities required by the client. Budget and time forecasting will help you with that. Here we are sharing some guidelines for creating a website budget so you can develop a brilliant website in a tight budget and time.

The compulsory website components: Domain, Hosting, Web Design & Development, Maintenance, Online Marketing.

Mention in Description Your Website Needs:

Before starting a website project ask yourself what is your main aim. List down all the important requirements and have a clear image of your website. This will help you to calculate the amount required to build it.

Write Down the Main Questions Required For Your Website?

• Understand your business Model
• Your targeted audience
• Required time & cost for it 
• How can I choose the best or skilled team?
• Your functional and technical requirement
• Implementation approach & delivery milestones 
• Launch or live on production or hosting server 

All the above-mentioned question answers will give you the best-looking website with great efficiency results and at a low price.

Inexpensive hosting platform:

With the user friendly and inexpensive hosting platforms like Bluehost, Dreamhost, SiteGround you can design the website of your dream in a fixed budget and time. These web services offer collections based on your requirements. With the help of their features, you can create your website from a simple looking website to a fully branded digital experienced website.

Your own content creation:

There are many websites that can provide you with images, videos, and graphics that can be displayed on your websites. There are some media tools where you can create your own media that you can display on your website. 

Free Fonts:

To shorten the website cost you can use fonts that are open source on the web. Google fonts are web-safe and you can load them on your website; they don’t have blur pixels when shown on mobile or desktop. 

Expect for some additional costing:

Always save some money for last-minute touch-ups or additional functionalities. This amount can even help you to enhance any feature on your website.

Cloud Usage:

For file storage and data files, you can use the cloud with a service like Google Drive, Dropbox. They allow you to retrieve and view your files from any device from anywhere.

Conclusion

Designing the website is your primary step in achieving your market goals. The website should be perfectly representing your vision and goals and we hope the above-mentioned points will help you to build the websites of your dream on a tight budget and time. The website even helps you to generate your revenue so that it should be perfect and represent all your features.

Aryavrat Infotech Inc. as a team of IT specialists can help you to make an outstanding website in a tight budget within a short span of time fulfilling all your requirements. We as your partner stand up with your expectations. You can trust us. We are just a phone call away from your help. Contact Us.

Things to know about Branding of products digitally

Branding is the creative, strategic, and ideal process of telling potential customers what your company is all about: who you are, what services you provide, what they can expect from you.

As you know, today’s era is moving towards digital. It is quite necessary to maintain your presence everywhere. 

While branding a product, we make the product connect to people.

What is Digital Branding

Digital branding is a brand management technique that uses a combination of internet branding and digital marketing. Digital branding gives your brand story a presence in the digital space. 

Your audience is being showered with advertising and marketing messages which promotes a special relationship. But it is your story and presentation which sets you apart from the competition in the digital space. Digital branding is all about this.

Why Digital marketing

Unless your web site comes under in top 10 positions on a major search engine, your chances of being found by your prospective clients and customers are very less.

Improving search engine position means more reach on your website and a direct impact on your business growth. A survey found 60% of consumers prefer to buy products from their familiar brands. you may be competing against big brands with devoted customers and good marketing strategies.

Digital marketing has emerged over the last few years. The increase in the number of personal devices and their use means brand marketers have many more ways of communicating with their target consumers or customers. It’s no surprise that branding concepts should be applied to digital media and technology to develop brands through interactions with consumers.

Benefits of Digital Branding

• A cost-effective way to market your business.
• Most measurable form of marketing.
•  It allows you to target your ideal buyers.
•  SEO helps you reach more qualified buyers online.
• Digital marketing helps you connect with potential customers on all over the social media platforms

Ways to branding your own product 

1. Build Conversion based website 

Build a website that needs to focus on your customers, building a website that is fully integrated into your marketing and branding programs should be effectively done. Design the  websites with interactive UI and create visibility into what your site visitors are doing on your website to give them the most relevant and engaging brand experience. 

2. Invest in your SEO and PPC

A lot of people get worried about this because it’s generally going to require cash or an infusion of investment. 

So, keep in mind that, this is where your marketing pays you back. Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their efficiency in Search Engine Result Pages (SERPs) through the use of search engine optimization. 

Paid placement, content marketing, and paid inclusion. We see SEM as a rather broad term. It is everything that can be done to use search engine technology to promote a website and increase its traffic, its “adherence”, and, in the case of sites that promote a business (or are a business), increase profits. Search Engine Optimization (SEO), therefore, would be a subset of SEM. 

Focus on your pay per click advertising, your PPC. this is a pay-per-play game, but statistically speaking, more people will be interacting with ads at the top of a Google search result, or Bing, or anywhere else. that you’re listing your ads.

3. Focus on your Online Reputation

Totally a Brand awareness campaign

Here is a question: how?

Look Most of the people nowadays using social media and so many other portals where people spend their rest of the time.

In my opinion, If 86% of people will not interact with a brand, meaning they won’t purchase from you, they won’t give you their information. 

If you have no reviews, If you are spending on your marketing but if you don’t have good reviews and your market reputation is not good then all of that is a waste. Make sure you’re focusing on having a great online reputation. 

Making sure you have good reviews as well as there should be reviews like Google My Business and Facebook.

4. Focus on your Social Media Marketing  

Social Media not only for Brand awareness but also for Business.

Focus on your social media, these are free platforms for you to set up and all they do is expand your digital ownership and presence. 

58% of consumers say that social media influences their shopping behaviors. Social networks have become an easily accessible platform for anyone with Internet access. Increased communication for organizations fosters brand awareness and better customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With the emergence of services like Twitter, Facebook, Instagram the barrier to entry in social media is greatly reduced.

5. Invest in your Marketing Via Content

Content can really be done literally in many ways, depending on other channels and intentions. Optimizing tweets, improving email content, creating winning B2B content strategies, increasing marketing content results – it’s all about tailoring and focusing on the elements that are important to your goals and those of your audience. 

Specifically, invest in videos, because Videos are your 24/7 salesperson. So, if you’re building up your content based on videos, which float the information that you are going to provide to your customers than you’re building trust, marketing value to your customers that will make them trust you.

Final Thoughts 

Whether you’re looking to implement a targeted Digital Marketing Services for branding, redesign your site, or simply need to develop and/or budget for an online marketing plan, Aryavrat has the expertise and experience to provide the professional solution your company requires.  For more information contact us: sales@aryausa.com

Why Does Your Store Need A Successful E-commerce Mobile Application?

Ecommerce, also known as electronic commerce refers to the buying and selling of goods & services through the web portal. Ecommerce is mostly used for the sale of physical products online, but it can also describe any type of commercial transaction that is quite convenient via the Internet.

In other words, we can say e-commerce is a medium of trading for goods and services between buyers and sellers through an electronic medium. The e-payment system is widely used in e-commerce. consumers can find what they want to buy and purchase it easily. In the e-commerce business, we can easily buy anything from home.

With limited capital, e-commerce growth has made it much easier to set up the business nowadays. Along with consumers relying on online shopping – it can be estimated that up to 82% of shopping will be online by 2050 – e-commerce is opening up doors of opportunity for countless entrepreneurs day by day.

e-commerce sales opportunities are increasing rapidly. In 2016, e-commerce sales were $2.3 trillion, which is being speculated to be nearly double $4.5 trillion by 2021. USA online shopping alone already accounts for 10% of retail sales and is expected to grow annually – with 15% per year rate.

Future Trends in E-commerce

Personalization is in a trend nowadays because consumers are very sophisticated, they want kind of a unique experience and more attention. For the past few years, mobile has remained in the first position in the eCommerce trend.

The Need for Mobile Apps in E-commerce Business

Presence To Your Customer

Users are investing most of their time on mobile phones. So while introducing the mobile app you can reach richer heights to your business.

Loyalty Towards Customers

Customers like mobile applications more than website applications. Most of the customers are interested in downloading the mobile application so that they connect directly to the store and can get regular notification regarding the new product. A mobile app will connect with your customer directly and increase the user base for sure.

Let’s take a look at the points through which you can increase customer loyalty and customer retention with the mobile app

Personalization

This means that customers can get their benefit by using the information given in the app. You can allow your users to customize their experience in your store, for example prioritizing features and relevant suggestions based on previous purchases.

Push Notifications

Use notifications feature to continue communicating with your customers by informing on time to time about sales and special offers. Make notifications more friendly by addressing your users by name.

Rewards System

You can encourage your customers to use this app continuously by implementing a loyalty program. This can be based on the points used to get free items or a big discount, or a bonus on future purchases.

Proactive Customer Support

Good customer support goes a long way in your business. Establish solid active support 24/7 between your store and your customers. Customers should be able to solve their problems in the app via live chat or Chatbot instead of switching to the desktop version.

Main Features That Impact Your Application

Promote UX

The way you present your store to your customers can make or break your sales. When accessing a site, users expect easy navigation so that they can easily find what they are looking for. Make your mobile app layout in the interest of the user.

Payment Options

Make sure the app you choose is integrated with the payment gateway you want, and be able to support your country’s currency. At the same time give your customers the opportunity to choose between all payment methods and make the payment option easier for them.

Security

You have to make sure that your app is secure or not, to ensure your users regarding the kept information and all the product genuineness & you have to keep your app certified and safe from malware and suspicious activity.

Online Support and FAQ’s

Make your support team more efficient and smart by which they can assist all the user inquiries such as tickets, chat, or email support on-time. Also, provide smooth information of help and guide so the user can safely use your application.

Benefits of Mobile Application in E-commerce Business

Reduces The Response Time

Users can set their default preferences in apps, which allow the app to load only the content that the customer wants. This can make users more active and save their time.

This Increases Your Conversion Rates

A combination of satisfactory UX design, simple navigation, and usability leads to high conversion rates. As research has shown, mobile apps increase the percentage of users who complete the desired action compared to websites and mobile applications.

This Gives A Deeper Analysis

Knowing your customers has become affluence in business these days. Knowing customers determines the demand for data, such as at least very basic information such as age, gender, location, shopping history. Near your mobile app you can build and set user analysis of different levels of sophistication. It depends on your business strategy and the budget available to build the app.

It Reduces Cost And Increases Productivity

With social media integration, you can spread your words easily which will make your business grow faster, and reduce your cost and increase your productivity. it’s Mobile App Development, maintenance, and support are cheaper than a web store or any other selling points.

Store Navigator/ Geolocation

In terms of marketing opportunities, superior technology in mobile apps is competitive. Front and back cameras function as scanning systems, positioning systems for location, and compasses, accelerometers, gyroscopes, and other built-in features can be used for commercial purposes. One of the top benefits of mobile-commerce solutions is for any users to navigate to their nearest store via GPS.

Final Thoughts

It is not so easy to make your e-commerce store the most successful, but you must take every path that can take you closer to your business goals. After considering all these points, decide whether it is right for you to make your mobile e-commerce store a success.

Taxi Booking Apps: An Overview

Over the last few years, the scope of traditional taxi services has almost finished. Competition is too intense, customer loyalty is almost non-existent, cheaper transport providers are stepping in. Uber-like taxi booking apps are taking the market away from traditional taxi services. The reality is that Uber-like taxi services are growing rapidly. 

As per the reports, in the last year, Cab companies earned a profit of $3.5 billion. Around 41% of Android users have a Taxi booking app installed on their smartphones. 

If you already have a taxi service or planning to come into this market, having a taxi booking app (Mobile App) is the best way. By developing a mobile app to complement their existing service, a taxi company can make it easier for customers to book a ride. A taxi app can make life easier for drivers as well.

A Taxi Booking App Service

A full-featured taxi booking solution requires you to invest in various things like servers, Dashboard panel, Mobile apps, etc.  You may have to establish partnerships with taxi companies or individuals and offer them an app with two discrete interfaces — one for taxi riders, the other for taxi drivers. 

With the help of GPS, a server identifies the current location of a user in need of a taxi and notifies the nearest driver. In this case, it’s super important to be able to monitor drivers’ locations.  

The main features of a Taxi Booking App

Simple User Interface

A well-designed mobile app will increase your user’s experience. An easy-to-use interface will provide your customers with a user-oriented and quick ride booking experience that will further help in increasing user engagements. It would also be suitable for drivers who would remain connected to their client base.

Location tracking

The taxi booking must have the capability of tracking the real-time location of the driver and the rider. The location tracking feature will help to find the nearest driver, and once the driver has accepted the request, the app shows an estimated arrival time until the driver arrives at the rider.

Accurate Fare Calculation

You can calculate the fare on different aspects like a flat fee for a ride based on areas and cost per mile. You can set a fare calculation process as per the locations for multiple fare calculations.

SOS Contacts

With this feature, riders can add emergency contacts. With this function, the rider can send a text to the added contacts with the present location of the driver.

Favorite Destinations

Riders must be able to set the list of favorite locations like home, work, and hotel, so they don’t have to set the exact location every time. This feature will save the time of both rider and driver as the rider can book a ride in less time.

Payment Options

There should be multiple payment options like cash, credit cards, debit cards, and other e-wallets. So riders can choose payment options according to their comfort.

Rider Trip History

Riders must be able to see their ride history with the full information like the route taken, charged amount, diver and car details pick and drop location and all. 

Rating Features

There should be an option for the riders to put the reviews on the ride they have taken. It will help you to identify rider experience as well as driver behavior. This is the most crucial feature to make a taxi booking app successful.

According to the stats, The On-demand Taxi service market earned $50k million USD in 2019 and expected to grow by 13.0% by 2025. The current User penetration is 20.1% in 2019 and expected to reach 33.8% by 2025 

If you are planning to build a cab booking platform then discuss your taxi booking Mobile Application Development requirements with us to launch a successful online taxi booking venture.

Aryavrat Infotech guides you in all about the development process: sales@aryausa.com

Top Cross-platform app development framework in 2020

Mobile applications have changed businesses to a great extent. Many businesses have created mobile apps for greater reach, and many more are creating it.

Technology is always unstable, so you cannot always stick to old technologies, if you have to move forward, you have to use new technologies. According to the stats, in 2019, 118 billion mobile apps have downloaded globally, and it is going to increase in the upcoming years. With this continuous growth in mobile application usage, we can guess that the app downloads will increase by up to 400 billion by 2022.

So it’s important to choose the right platform for your app. The Native App Development gives you more control, but it struggles with native IDEs and SDKs.

Working in a cross-platform app is much easier.

Cross-platform frameworks have made mobile app development cost-effective. Businesses choose cross-platform app development over native because of lesser development time and cost.

Using Cross-Platform Frameworks, you can launch applications with a single codebase.

What is the Cross-Platform Framework?

The cross-platform framework is the framework used to develop a mobile application that can run on any device and operating systems like Android and iOS. It empowers the components to write the code once and use it for any platform. These apps are cost-effective and enable access to a broad range of software/hardware. 

Why market move towards Hybrid Apps

There are many benefits to choosing a cross-platform for your business mobile app like cost-effective development, uniform look across all devices, code reusability, faster development.

Benefits of cross-platform apps

• Cost-Effective
• The single code base for various platforms
• Easy cloud integration
• Wider Reach  
• Fewer Barriers in terms of Native applications

Best Cross-platforms Frameworks

1. Flutter

Flutter is a free and open-source UI Framework used for developing apps for web and mobile and desktop with a single codebase. Flutter is launched by Google. It provides a great native experience for both Android and iOS apps with its widgets.

Pros

• Responsive 
• Fast development
• Great UI

Cons

• Limited libraries

2. React Native

React Native is the most popular cross-platform mobile app development framework. It supports Javascript codebase. It is used for developing innovative mobile apps for Android and iOS platforms. React Native framework has a large number of built-in components. It enables developers to build apps in cross-platform with minimal effort that provides native experience to end-users. 

Pros

• JavaScript-based  
• Good Performance 

Cons

• Compatibility issue

3. Ionic

Ionic is an open-source framework for developing mobile apps and progressive web apps. It is used basically for front-end development.  Designed on top of Angular, Ionic offers tools and services for building hybrid apps using technologies like HTML and SaaS.

Pros

• Easy to use and learn.
• Fast prototyping

Cons 

• Performance and security

4. Xamarin

Xamarin is also a free, open-source cross-platform app framework that is used to develop applications for Android, iOS, and Windows. Xamarin allows you to share 75% code across different platforms to make your development faster.

 Pros

• Performance
• Easy to maintain

Cons 

• Higher Cost

5. Phone Gap

PhoneGap is the best cross-platform app development framework based on JavaScript. It provides high-performance and Debugging is very easy with popular web inspectors tools in each browser. Knowledge of HTML, CSS, and JavaScript is sufficient to get started with PhoneGap app development.

Pros

• Fast Testing
• Fast Deployment

Cons 

• UI

Final Thoughts: 

Whenever you are trying to seek a Cross-Platform app framework for your business,  selecting the right mobile app framework is very important. If you are still confused about which framework to choose for your project, then reach out to us, we are a top Mobile App Development Company. We deliver the apps according to your needs.

How to Create Successful MVP

May 2, 2020

Do you have an idea for a product but not sure if you can successfully implement it or not? The majority of startups fail because the market doesn’t need them. Bringing a product to market is always a big risk. But to minimize the risk, you can first develop a minimum viable product (MVP).

To understand what customers need from your product, you should develop a minimum viable product. MVP allows you to study the situation on the market as well as its costs, also less than a full-fledged solution.

What is an MVP

MVP is a product with just enough features to satisfy early customers and getting feedback for future product development.

The Purpose of a Minimum Viable Product

A minimum viable product includes only essential features that will solve the customers’ problems. Everything else will be developed after reviewing the user feedback. Companies only develop MVP to verify the economic viability of the product.

MVP Goals

1. Testing a product viability at low costs.
2. Spending less money on product development.
3. Faster delivery of a product that solves at least one problem of a user.

Benefits of MVP

Faster Release and cutting the development costs

In MVP, you only spend time in building features that are absolutely needed which save from to invest in development cost as well as beneficial as quick delivery of the product

Room for evolution

An MVP benefits your business by providing an engine for growth. Because you can receive valuable feedback from early users and can use this feedback to update your product. 

Testing Business Concepts and market demand

The biggest benefit of developing an MVP is that it allows organizations to test their business concepts and ideas. MVP process to not only test the feasibility of their respective products but also to develop functionality over time based on user test data and feedback to gradually evolve towards the mature applications.

Get the funding from the investor

Receiving funding from the investor is to build confidence in the product and its ability to achieve the desired outcome. By representing your MVP you can easily impress the investors to invest in your product. 

How to build an MVP

• Figure out, What problem you are solving and for whom

The concept of developing an MVP is quite simple. Your goal in creating an MVP is to create the smallest, fastest, and most functional version of your idea, something that can be tested quickly and easily, over and over again, until it works. Before you initiate an idea and embark upon an MVP Development process, ensure that it fulfills the target users’ needs

• Define the user flow

To define the main flow of users, we must first define the stages of the process. You need to look at the app from the users’ perspective. This is actually quite easy because all you need to do is explain the steps necessary to achieve the main objective of your product. As soon as all these steps of the process are defined, we can define characteristics for each stage.

• List out the features

1. Ask yourself: What is the most important action I want my users to take? [Note: this will be its main feature]
2. Ask yourself: What other facilities do I have to provide? essential with [Explain why you need each of these essentials, then cross out the least important ones.]
3. Now all the features under the categories should be graded ‘must-have,’ ‘nice-to-have’, and ‘don’t care.’ can story making techniques make this process easier. You can build a matrix where you have a horizontal row that shows the main stages of the process (our user flow) and below each stage a series of features dedicated to this stage.
4. Once you have added all the steps and features for each step, you can draw a vertical down arrow that goes from “high priority” at the top of the column to “low priority” at the bottom. Now, you’re ready to start organizing features based on priority. Move stories that are crucial up the column and other stories down. Always pay attention to the whole process.
5. When you have prioritized all features, you can define your scope for the first version of the product as well as M.V.P can proceed to create, if you want to see how your future product will be, so you can create m.v.p prototype first.

• Build, test, and learn

When the first step of work is defined, so we move towards development, as soon as the development work is completed then we need to test it. The first testing phase is conducted by our Quality Assurance engineers. which is to enhance the quality of the product. They ensure that a product is prepared for alpha or beta testing. you can start improving your product again and then try, and learn, and build again, and try again, and learn again. 

• Analyze your competitors

It is clear to say that if there is already a similar product in the market, then you must also make a competitor analysis, keep in mind if you think so, that you have no competitors in the market, your belief in the uniqueness of your product is not a sufficient reason to bring your product to the market with confidence. Competitor analysis is important no matter what the situation. 

Aryavrat Infotech helps you to identify opportunities in the different marketplaces, raise your revenue, and help to build your business. we think it’s worth trying & for more info: sales@aryausa.com

Artificial Intelligence (AI) In Software Testing

Artificial intelligence is one of the most talkative things in the marketplace nowadays. It refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions.

Software testing is an important process that ensures customer satisfaction in the application. But what does it really mean? How does AI in software testing make a difference?

The use of AI in software testing is still in its initial stage, and the level of autonomy is much lower than seen in more evolved areas, although it is still driving forward in the direction of autonomous testing. The application of AI in software testing tools is focused on making software development lifecycle easier. AI can be used to help automate and reduce the number of  tedious tasks in development and testing

How AI is changing the way of Software Testing

Need for AI in Software Testing

Software testing is a procedure that constitutes a very fundamental aspect in the area of development. AI application in software testing focuses on facilitating the life cycle of software development. Since 60% of testing is only a repetition of the checks that the software already possesses, Artificial Intelligence will be helpful to automate the processes in an efficient way. Artificial Intelligence can be tremendously helpful in the testing industry in making more productive software for the end-user.  

AI Impact on Software Testing 

AI is a growing trend for the world, as you say that AI influences software testing and autonomic various business processes, AI proved itself by increasing the quality of software testing.  

Benefits of AI in Testing

1. Improved Accuracy:-  It is human nature to make a mistake, even the micro examiner makes a mistake, This is where automated testing helps by performing the same steps accurately. 
2. Automate the process:-  With automated testing, it may increase the scope of the test as well as improve the quality of the software. Automated software testing can look into memory and file contents, internal program states, and data tables so that it can be determined whether the software is working or not.
3. Saved time and money:- Source code is also modified each time with software testing, repeating these tests manually can be time-consuming and extremely costly. By using automation processes we can reduce the time spent in the testing which directly turns into cost savings.

Some AI-based testing tool

Test.ai:- Test.ai is mobile test automation Who uses AI in continuous testing, It is useful when it comes to getting your application performance metrics. It is more of a monitoring tool than a functional test tool.

Functionize:- Functionize uses machine learning for functional testing and is very similar to other tools in the market regarding its capabilities such as being able to create tests quickly (without scripts), execute multiple tests in minutes, and carry out in-depth analyzes.

Conclusion

Artificial Intelligence is a technology that will change the future, Artificial intelligence should never be considered a threat to software testing or for jobs because Artificial Intelligence acts as a to improve development works.

As more and more AI comes into our lives, the need for testing with Artificial intelligence is increasing. We have already started to use AI, but we need to continue the testing evolution to achieve efficiency. To know more about sales@aryausa.com