How Digital Marketing Will Help Businesses To Grow In Pandemic Time?

The whole world is suffering from a really dangerous challenge - the spread of the Pandemic around the earth. Government request people to lock their doors, Stay at home stop the expansion of this pandemic and this left every organization owner in a panic situation.

Digital sales and E-commerce already grow before pandemic situations for the first time in history. Only the virtual world is a way for people connect with each other. It is the best time for companies and organizations to think about their digital map.

In this situation, Digital Marketing plays an important role in companies. It helps businesses come back and grow in every situation.

How Digital Marketing helps in this pandemic

In this Pandemic situation not only human health affected also massive impact on the economy. According to google search results on "COVID19" increased to 260 percent on a global scale. People looking for any type of help in dealing with this pandemic situation.

Evaluate your marketing strategy

Many businesses have delayed focusing on their marketing strategy. Business owners think about which marketing strategies need to double down, which one you should get rid of, and which to put on hold.

Conclusion

Due to the pandemic, business owners are having many difficulties to grow their brand. We have given some points of view to use during this situation. This is a challenging time for us and if your business doesn't rise in this pandemic situation, you still flourish business with Digital Marketing Solutions. This is a good time to connect with your customers.

Top Custom Software Solutions For The Travel & Hospitality Industry

 

The travel and hospitality industry has drastically changed over the last decade, from management and marketing activities to consumer behavior everything has seen a complete Turnaround.

A recent survey carried out by Travel Technology Solution USA made some surprising revelations about challenges faced by the travel and hospitality industry.

Around 40 percent of respondents identified that gaps in technical skills as a key challenge within the industry that needs to be addressed.

Otherwise, It is just like giving a walk over to the Millions of companies out there that are making an all-out effort to increase their customer base and If you are still longing for the days when a customer will walk into your hotel and says – “Do you have a room available?” are long gone. by adopting new innovative technological solutions at the time of this pandemic are need of the hour than ever before.

This pandemic time could prove to be a blessing in disguise for the hotel and hospitality industry to shift their focus on travel technology solutions to update their businesses to adapt to the new normal to sustain in this industry.

Online Check-in-

It simplifies the guest arrival process and increases productivity by saving unnecessary time spent on manual check-in.

Multi-currency and Language-

To attract foreign clients one has to have a website or booking platforms that support multiple currencies and languages.

Advanced user search-

It allows the client to search and get the desired results.

Secure payment gateway-

For making online booking payments it’s a must ask for a booking Platform.

Travel technology Solution specifically focuses on developing travel software such as tour operator software, travel agency software, various travel booking platforms, website development, integration of XML/ API/GDS to ease out the travel business intricacies and increase the revenue by multifold.

A committed and experienced Travel software & app development company in the USA could bring a paradigm shift in any travel business either you work at a small scale or a gigantic firm, by using innovative travel technology solutions you can automate business procedures, robust travel booking engine for flights, for applying visas, packages & car rentals through a score of sales channels like B2C & B2B significantly bring down the business expenses and improves customer experience, etc.

Now when we talk about the core features of a tour operator software they may not come into notice more often but they significantly impact from behind the scenes. Customer Repository and CRM- customer repository and Inbuilt CRM complement each other really well, they play a crucial role in a tour operator software to track day to day activities and to store client’s info.

Accounts Management

Accounts & finance management is an integral part of any business. Tour operator software ought to have an easy and expeditious accounting feature that can automate travel business processes such as invoice creation, Tax generation, Automatic entries in multiple accounting fields, Auto display of tax%, accounting history storage.

Application Programmable Interface

It is widely known as API, it is considered as one of the most essential components of a tour operator software, one can take advantage of it by using numerous forms such as hotel APIs, holiday APIs, flight APIs, car APIs, etc. It can be a major time-saving parameter for tour operators, as they can combine many platforms like flight booking, hotel booking, etc, and get a complete hold of their business in order to provide quick and excellent services to their customers, tour operator software with a B2C web portal gives an additional advantage.

Secure Payment Gateways

Secure payment gateways are really important for making online transactions there are multiple payment gateway options are available such as PayPal, Paytm WePay, 2Checkout, and several others that guarantee flawless & secure payment process for both client and hotelier or tour operator.

Multi-currency & Multilingual

Tour operators have to go across the board to attract a larger customer base across the globe, multiple currencies and language supportability is required in a good tour operator software or portal, having only indigenous language support could limit the reach and become a hurdle to growth in terms of sales.

In-Depth Reporting

In-depth research and analysis could help you to a great extent to make correct decisions for your travel business.

Auto-generation of valuable reports has now become a really important feature for tour operator software, auto-generation of all reports such as accounting report, tour report business report, etc. it gives you a clear insight of your business.

If we dig deeper this list could go on and on but the features that we have mentioned above are the core ones or the heart of any tour operator software, this could help you to make a to-do list for your Travel Technology Company USA.

How Artificial Intelligence is Changing Digital Marketing Industry?

 

The world of digital marketing is constantly changing. Everyday day new and exciting innovation is coming that helps the marketers take the digital marketing world to the next level. The most beneficial and exciting technology needs to include the emergence of Artificial Intelligence. Artificial Intelligence has already started making its mark in digital marketing and also the advancement in AI mainly focuses on the development of intelligent tools and changing the digital marketing world. In this article, we are going to discuss the use of AI in digital marketing. Digital marketing includes various fields such as Search Engine Optimization, Social Media Optimization, Pay Per Click, etc. Organizations use digital channels such as social media, emails, search engines to attach with the end-users.

As we are looking forward to 2021, here is the list of some of the biggest AI-related digital marketing trends:

• AI has included email marketing, many organizations started using chatbots for user interaction.
• Businesses are enhancing their SEO and content marketing strategies for voice search.
• Big data is used in better personalization of marketing messages.
• Augmented Reality and Virtual Reality used by many retail brands with great effects especially in apps. 

Artificial Intelligence impact on different Digital Marketing Strategies

Artificial Intelligence has revolutionized the digital marketing world. In the last few years, AI has innovated such powerful tools that not only help marketers in promoting their products and services in a better manner but also minimize the time and effort required to reach marketing goals. The main objective of why AI is so beneficial when it comes to marketing is that it simplifies the various operational processes and also adds a human element to the process which works as a key element for excellent marketing.   

Artificial Intelligence in Search Engine Optimization

Optimize Keywords

For better SEO it is important to gather suitable keywords for your business. This keyword planning can be done using various tools for keyword planning and keyword selection. Businesses can also analyze the keywords used by their competitors. The tools such as MOZ, Keyword Planner, etc used for keyword planning use artificial intelligence to analyze the keyword. While searching competitors keyword AI scans the website and understands what your competitor is targeting more. 

Predictive Analyzes 

There are many tools developed by Google that help to analyze previous data. But the predictive analysis helps to analyze future events. The analysis helps to identify future search trends that help in overall sales. The predictive analysis uses artificial intelligence to provide future insights. 

Analyze the Customer Data

There is a lot of data generated every day. There are many tools available in the market that collect the customer data and analyze it to offer details to help the customer complete the purchase. In businesses, you should be able to predict the needs of the customer before they themself realize. AI conducts the analysis based on customer previous browsing and past purchase.

Chatbots

A chatbot adopted and integrated by many businesses on their websites and social media accounts to attract n number of users. Chatbot not only interacts with customers to solve their queries but also offers to buy suggestions to customers. The best part is a single bot can handle thousands of queries in a day. 

Artificial Intelligence in Social Media Marketing

Content Optimization

Social media not only include long texts but should also include images and videos. Artificial Intelligence helps marketers to decide the marketing strategy.

Personal Buying Information

Many users purchase products off the internet. Companies should have a smart way to sell their product. Artificial Intelligence learns user searching habits on social media.

Competitor Analysis

Tracing and analyzing competitors is an effective strategy in which AI helps a lot. With the help of AI, you can run all equivalent analysis that you can run on your pages on competitors. This helps to see what’s operating and integrating and sum in their own strategy.

Customer Service

Some customers make queries on social media and humans cannot provide support to all queries 24*7. The use of AI in customer support helps businesses to generate lead and boost conversion rates through social media marketing. Facebook highly invested in Artificial Intelligence so its face recognition saves a great deal of time for the user by tagging the individual on the picture. The App itself recognizes the individual in the picture by its biometric authentication technology. 

 

Conclusion

AI in Digital Marketing Services makes things and processes easy. Whether you are a business owner or marketers it is important to stay updated with the ever-evolving trends in the world of digital marketing. Involving AI in digital marketing not only helps to market your product and services in a better way but also help you gain a competitive edge in the market. Whether you are outsourcing this or building them in-house you have to ultimately need them in order to compete in this changing world.